Consistent brand management

There are very few differentiation possibilities in the financial services industry. Competition is fierce. It is therefore all the more important to draw attention and clearly communicate corporate values.

In the year under report, we implemented various advertising measures to support the growth strategy as well as the marketing and communication objectives of the LLB Group:

  • to highlight our services as a universal bank and our core competences of private banking, asset management, fund services and trust services;
  • to refine the positioning of our brand in the target markets;
  • to consolidate our brand image «Personal banking in perfection»;
  • to strengthen ties to clients.

To attain these objectives we utilized the following methods: direct marketing campaigns, multi-facetted sponsoring activities, support for long-term projects and interviews with members of management.

An image study carried out in September 2008 revealed that we are perceived as a personal, reliable, and sound bank that seeks close ties with its clients. We want to build on these qualities and strengthen this profile in the future. The more we succeed in presenting a uniform image of our company, the stronger is the echo from our stakeholders. We regularly exchange views and ideas with them. This dialogue is important and helps promote acceptance for our Group's goals, strategies and activities. At the same time, we also receive ideas and suggestions, which contribute to optimising our products and services and improving our service quality.