Thanks to our diversified business model, which is aimed at maintaining traditional values such as safety, stability, predictability and fairness, we were able to strengthen our position in the home markets and improve client retention.

Intensification of dialogue with clients

In the past, the purpose of the classical bank branch was called into question by many banks. However, the difficult market environment of the last two years has shown that the physical closeness of the bank and personal care and attention are still of central importance.

Since the commencement of the financial crisis, clients require even more reliable information. Above all, they expect to receive recommendations tailored to suit their personal needs, and clear product descriptions. We have therefore implemented further steps to better fulfil these requirements. For example, during the last two years, all our client advisors have undergone a five-day training course in our new client care modules. Their line managers participated in additional leadership coaching sessions. In addition, we intensified existing client ties by holding regular meetings with clients. In our «Action2Win» campaign, we informed our clients about the best way of acting in the current market environment. This active advisory service, which produced a very positive echo, is based on a systematic approach.

All these measures helped us to strengthen ties with clients and, at the same time, they enabled us to gain new money inflows in spite of the difficult market climate.

Our key market sales and penetration measures

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Bank Linth

New products
and services

Integrated pension fund solutions for Liechtenstein companies with branches in Switzerland

Credit cards with additional functions
(e. g. personal card design and efficient identification of the holder by means
of the RFID chip)
New Internet website with interactive modules

Client events

«Exclusively im Hof»
Financial perspectives
(two seminars in cooperation with the University of Liechtenstein)
Investment forum for small and medium-sized businesses
Women's finance


Two events for investors in Pfäffikon SZ
and Bad Ragaz
5th Bank Linth Golf Invitation Tournament
in Bad Ragaz

Trade fairs

Fund fair in Zurich
Real estate fair in St. Gallen

GEWA Lachen
Expo Meilen
Music and commerce festival Schmerikon
Uznach total 2009
Städtlifest Sargans
Glarner fair
Flums autumn fair

Business locations

Preparations for the
reconstruction of the Eschen branch (ground-breaking ceremony in 2010)

Reconstruction of the Lachen branch
(opening in the second quarter of 2010)
Planning of the reconstruction of the Schmerikon and Rüti ZH branches











Establishing ourselves as pension specialists

For years we have been continually expanding our private financial planning and corporate pension services. The Financial Planning Division at the parent bank was strengthened with effect from 1 January 2009. This now contains the two new organisational units: «Private Financial Planning» and «Corporate Pensions». In the year under report, we were entrusted by our clients with over 150 advisory mandates in financial and pension planning as well as in tax and estate planning.

The LLB Liechtenstein Pension Fund Foundation reported a positive development in a challenging business environment. At the end of 2009, it looked after 300 companies with 2'650 employees and administered assets of CHF 210 million.

Since 2009, we have also been active in the Swiss pensions market. In the year under report, Bank Linth intensified its activities and expanded its Pensions Department, which was set up in July 2008. Sales and market penetration were aided by the dispatch of information flyers and appearances at various trade fairs.

At the beginning of 2009, the LLB Group took over the business management of the ALVOSO pension fund. At the end of 2009, the pension fund had 230 companies with 1'100 employees and assets of CHF 80 million.

Success in mortgage lending business

For years the mortgage lending market has been subject to fierce price and competition pressure. Nevertheless, in 2009 we were able to preserve and strengthen our leading position in the home markets. This was attributable to the stable real estate market, favourable interest rates, our attractive range of additional services and our reputation as a competent and reliable financial partner.

Growth in mortgage lending at the LLB and Bank Linth was above the market average and culminated in a new record level with loans to clients.

Thanks to our closeness to clients and our good knowledge of local conditions, we were able to maintain the quality of our loan portfolio at a high level in spite of the economic weakness.

Optimisation of operating efficiency

In the year under report, the implementation of the new banking software was at the forefront of our activity. From 2011, groupwide central services will be set up on the basis of the uniform «Avaloq» IT platform. This will enable us to again achieve significant increases in processing efficiency in various areas.